Souter Investments
is one of the UK’s leading family investment offices specialising in private equity

Virgin Mobile Latin America

Virgin Mobile Latin America

Vintage: December 2011

Sector: Telecoms

Location: Chile, Columbia, Mexico, Peru

Type: Growth Capital

Souter Role: Co-investor, Minority Stake

Souter Director: No

Status: Current

Virgin Mobile Latin America (VMLA) is the leading mobile virtual network operator (MVNO) in Latin America, and the continent’s largest and fastest growing alternative mobile service provider with 3.2 million customers.

As an MVNO, VMLA endeavours to make mobile data services widely accessible to the youth segment through major retailers, wholesale and dealer sales channels, and company kiosks in high trafficked shopping malls and public transportation stations. The Company has leveraged the iconic Virgin brand’s attributes and serves its tariffs and plans in a ‘straight up’, honest and simple format with no tricks.

With established operations in Chile, Columbia and Mexico, VMLA has recently launched service in Peru and plans to continue to grow in markets such as Argentina and Ecuador in the near future.

Souter Investments has supported the company through a number of growth capital rounds, as it rolled out its growth model.