Souter Investments
is one of the UK’s leading family investment offices specialising in private equity



Vintage: December 2018

Sector: Financial Services

Location: Stoke-on-Trent

Type: Growth Capital

Souter Role: Lead Investor

Souter Director: Yes

Status: Current

DivideBuy is a FinTech company which offers interest free credit to customers through selected online and offline retailers. The technology integrates seamlessly with retailers’ website and back office infrastructure and customers can spread the cost of their purchases in under 60 seconds, with 96% getting an approval decision.

The deal with Souter Investments completed in December 2018 and will allow DivideBuy to accelerate growth by continuing to onboard new and larger retailers.

In February 2023, Souter Investments agreed to sell DivideBuy to Zopa Bank.

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