Souter Investments
is one of the UK’s leading family investment offices specialising in private equity

Vintage: April 2014

Sector: Transport

Location: Tampere, Finland

Type: Growth Capital, Money Out

Souter Role: Lead Investor, Majority Stake

Souter Director: Yes

Status: Current is Finland’s market leading intercity coach operator offering fast, friendly and reliable travel across Finland.

The company was launched as a start-up in 2012 by four Finnish entrepreneurs who had identified an opportunity as the market deregulated and modelled the business on and Stagecoach business, Souter Investments completed a deal to provide growth capital to the company in April 2014, taking a majority stake.

Souter Investment’s financial and management support provided guidance and strategic assistance, as well as hands on involvement at all levels, to relaunch a rebranded on a national scale in June 2014, using a fleet of 15 brand new, luxury double deck intercity coaches. Behind the scenes, Souter Investments also worked with management to professionalise the business and invest in systems, processes and people, including a major new ecommerce platform.

In the first two years since investment, the business has grown by a factor of more than 10, expanding to become a truly national presence and brand, and growing from only 4 employees to more than 230, operating more than 70 coaches serving over 130 destinations.

In 2015, was ranked first in a survey of companies providing the best customer experience in Finland, and in 2016 was ranked number one for customer communication in Finland and as the fourth most trusted organisation in Finland behind the Red Cross, Save the Children and UNICEF.

In addition to its fast growing core intercity express services, is also becoming an online marketplace for other operators’ tickets via its highly popular online portal, as well as moving into other transport markets such as high frequency commuter services in and around Helsinki.

 Since launch has carried more than 5 million passengers.


Related post: Souter Investments Makes Investment In was created to disrupt the public transport market in Finland, offering customer focussed, great value travel that was convenient to book and use. Souter Investments really understand our business model and proposition. They provide the support of a strong balance sheet and access to substantial funds for growth, but more importantly bring Sir Brian and the wider team's invaluable experience, knowledge and expertise in building successful high growth, express, intercity coach businesses.

Lauri Helke: Co-founder and Chief Executive,