Souter Investments
is one of the UK’s leading family investment offices specialising in private equity & &

Vintage: October 2014

Sector: Transport

Location: Auckland, New Zealand

Type: Start-up, Acquisition

Souter Role: Lead Investor, Majority Stake

Souter Director: No

Status: Current is an internet based intercity express coach operator offering great value travel to 128 destinations across New Zealand to over 300,000 passengers per annum.

Souter Investments launched the start-up in October 2014 with state of the art double deck coaches incorporating leather seats, free Wi-Fi, power charging points, air conditioning and an on-board toilet. is a pioneer of low cost travel in New Zealand by utilising its dynamic pricing model to offer tickets from NZD 1 (plus booking fee).

In April 2015, acquired the business and assets of, another low cost bus operator which has a complementary tourist offering and cross selling network of sightseeing packages and hotels.  Following the integration of the back offices, InMotion Group has initiated a programme of fleet renewal with a number of new market leading double deck coaches replacing older and less reliable vehicles.



Related post: Sir Brian Souter Acquires Naked Bus In New Zealand