Souter Investments
is one of the UK’s leading family investment offices specialising in private equity

Vintage: April 2014

Exit Date: October 2018

Sector: Transport

Location: Tampere, Finland

Type: Growth Capital, Money Out

Souter Role: Lead Investor, Majority Stake

Souter Director: Yes

Status: Realised was founded by Finnish entrepreneurs Lauri Helke, Petteri Rantala and Pekka Motto in 2012 and quickly became a disruptive influence on the Finnish intercity transport market.

Following a growth capital investment from Souter Investments in 2014, relaunched offering a fast and reliable Finnish intercity coach network. The company pioneered the use of dynamic, yield managed pricing and built an online distribution and sales model via its website

In 2015, was voted first in a public survey of who provided the best customer experience in Finland, and in 2016 was ranked number one for customer communication and as the fourth most trusted organisation in Finland, ranking only behind the Red Cross, Save the Children and UNICEF.

Alongside growth capital, Souter Investments provided financial and management support as well as strategic guidance and assistance. Behind the scenes Souter Investments also worked with management to professionalise the business and invest in systems, processes and people, including developing a major new ecommerce platform.

In October 2018, Souter Investments successfully completed the sale of to the largest bus operating company in Finland, Koiviston Auto Group. Under guidance from the current management team, new owners Koiviston Auto has plans to expand the service and continue to grow the brand.



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Souter Investments Makes Investment In 

Souter Investments Completes Sale of was created to disrupt the public transport market in Finland, offering customer focused, great value travel that was convenient to book and use. Souter Investments really understand our business model and proposition. They provided the support of a strong balance sheet and access to substantial funds for growth, but more importantly, Sir Brian and the wider team brought invaluable experience, knowledge and expertise to allow us to build a successful high growth, express, intercity coach business.

Lauri Helke: Co-founder and Chief Executive,