Souter Investments
is one of the UK’s leading family investment offices specialising in private equity & &

Vintage: October 2014

Exit Date: July 2018

Sector: Transport

Location: Auckland, New Zealand

Type: Start-up, Acquisition

Souter Role: Lead Investor, Majority Stake

Souter Director: No

Status: Realised was an internet based intercity express coach operator offering great value travel to 128 destinations across New Zealand to over 300,000 passengers per annum.

Souter Investments launched the start-up in October 2014 with state of the art double deck coaches incorporating leather seats, free Wi-Fi, power charging points, air conditioning and an on-board toilet. was a pioneer of low cost travel in New Zealand by utilising its dynamic pricing model to offer tickets from NZD 1 (plus booking fee).

In April 2015, acquired the business and assets of, another low cost bus operator which had a complementary tourist offering and cross selling network of sightseeing packages and hotels.  

In July 2018, and were sold to Ritchies Transport Holdings.

Related post: Sir Brian Souter Acquires Naked Bus In New Zealand