Souter Investments
is one of the UK’s leading family investment offices specialising in private equity

Souter Investments Completes Sale of

Thursday, 04 October 2018

Souter Investments Completes Sale of

Souter Investments is delighted to announce that, the market leading Finnish intercity bus operator which transformed the public transport market in Finland, has been acquired by Koiviston Auto. was founded by Finnish entrepreneurs Lauri Helke, Petteri Rantala and Pekka Motto in 2012 and quickly became a disruptive influence on the Finnish intercity transport market.


Following a growth capital investment from Souter Investments in 2014, relaunched offering a fast and reliable Finnish intercity coach network. The company pioneered the use of dynamic, yield managed pricing and built an online distribution and sales model via its website Today serves more than 300,000 passengers every month, and operates a national network connecting customers in over 120 cities, towns and villages across Finland. The business employs more than 230 people.


In 2015, was voted first in a public survey of who provided the best customer experience in Finland, and in 2016 was ranked number one for customer communication and as the fourth most trusted organisation in Finland, ranking only behind the Red Cross, Save the Children and UNICEF.


Lauri Helke, Chief Executive of said: “I am very happy to announce that and Koiviston Auto are joining forces, combining two iconic Finnish public transport businesses. Together we are well placed to continue the growth story and we look forward to developing many new business ideas and opportunities as part of the Koiviston group.”


Alongside growth capital, Souter Investments provided financial and management support as well as strategic guidance and assistance. Behind the scenes Souter Investments also worked with management to professionalise the business and invest in systems, processes and people, including developing a major new ecommerce platform.


John Berthinussen, Investment Director at Souter Investments commented: “ is a great example of a team of entrepreneurs spotting a market opportunity and going for it. Against the backdrop of a period of great innovation, change and disruption in the transport and mobility industry, Souter Investments has been delighted to provide our financial, management and operational support to Lauri, Petteri and their team, together creating a true market leading business.”


Antti Norrlin, Chief Executive of Koiviston Auto added: “Growing by acquisitions has always been a part of Koiviston Auto’s strategy. By teaming up with we will get a great deal of new knowledge in marketing, online sales and dynamic pricing. These are exactly the things we need in order to offer even better service to our customers. The intercity network of will be expanded and the great brand and services will be developed under the supervision of the present management.”


Lauri Helke added: “From a customer perspective there will be no change to what does. We remain totally focussed on providing our customers with consistently great service and developing innovative, fantastic value travel choices. You can still book great value, fast, friendly and reliable travel across Finland from €1 and a €1 booking fee on our website at”


“Over time we look forward to working with Antti and his team to integrate and Koiviston, creating a bigger, better and more convenient network of travel, and to provide other services to our customers. The future is very bright, and we see great potential for continued growth.”


Souter Investments and exiting shareholders were advised by Tero Jormanainen of Roschier, Helsinki and Koiviston Auto by Olli Hyvönen of Eversheds, Helsinki.



About is an express coach operator offering fast, cheap and reliable city to city travel across Finland. operates more than 180 departures a day, connecting more than 120 Finnish cities and towns. Tickets can be booked online at operates a fleet of luxury double deck coaches, equipped with reclining leather seats, air-conditioning, free Wi-Fi, free at-seat power outlets for charging mobile phones, tablets and laptops, and toilet facilities. Cities and towns served by include: Helsinki, Espoo, Heinola, Hämeenlinna, Iisalmi, Imatra, Joensuu, Jyväskylä, Kajaani, Kemi, Kokkola, Kotka, Kouvola, Kuopio, Lahti, Lappeenranta, Mikkeli, Oulu, Pori, Porvoo, Rauma, Rovaniemi, Savonlinna, Seinäjoki, Tampere, Turku, Vantaa and Vaasa. was founded in Tampere in 2011. More information about the company is available at


About Koiviston Auto

Koiviston Auto Group is the largest bus operating company in Finland. This year Koiviston Auto is celebrating its 90th anniversary. Koiviston Auto’s turnover is €169 Million. The company employs 2,100 people and operates with 1,000 buses. Bus companies Helsingin Bussiliikenne, Jyväskylän Liikenne, Koiviston Auto, Koskilinjat, Kuopion Liikenne, Porvoon Liikenne and Satakunnan Liikenne operate a nationwide travel network all the way from Helsinki to Lapland serving 6.8 million passengers every month. In addition to intercity and regional travel, a major part of Koiviston Auto’s business is the operation of tendered local bus transport contracts. For more details please visit


About Souter Investments

Souter Investments is the family investment office of Sir Brian Souter, co-founder and Chairman of Stagecoach Group plc. It makes investments across a broad range of asset classes, with a primary focus on private equity and a portfolio of more than 30 direct private equity investments.


2018 investments have included Broadway Partners and DMC Canotec, whilst Souter Investments also recently announced the successful sale of First Scottish Group.


For more details please visit


For Souter Investments press enquiries please contact Gordon Beattie at Beattie Communications on 0800 612 9890.